Gameplan: Preparing for What’s Next

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Overview & Agenda

Join CDW and our partners at The Star on Tuesday, September 15th, for an exclusive event exploring how organizations are leveraging AI and data to drive business outcomes while securing their increasingly complex IT environments.

Set within the iconic Dallas Cowboys Headquarters, you’ll gain practical insights into AI Adoption, cybersecurity, and technology strategies to accelerate innovation, reduce risk, and prepare your business for what’s next.

11:00 AM

11:00 AM - 4:00 PM

5:00 PM - 7:00 PM

Registration & Customer Arrivals

Event Includes:

Partner Showcase
Keynote Speakers
Alumni Fireside Chat & Photo Opportunities
Lunch
Facility Tours
Networking

Social Hour

Limited space is available for this event.

Please RSVP no later than September 7th, 2026.

RSVP

NFL Alumni

NFL Alumni Fireside Chat

Alumni Charles Haley with moderator Babe Laufenberg

American football linebacker and defensive end who played in the National Football League (NFL) for the San Francisco 49ers (1986–1991, 1999) and the Dallas Cowboys (1992–1996).

A versatile defensive player, Haley began his career as a specialty outside linebacker, eventually progressing to pass rusher and finally to full-fledged defensive end. He is the first five-time Super Bowl champion; only Tom Brady, with seven titles, has won more.

He won two Super Bowls with the 49ers (XXIII, XXIV) and three with the Cowboys (XXVII, XXVIII, XXX); he was a starter in all five championship games.

Haley was inducted into the College Football Hall of Fame in 2011 and was elected to the Pro Football Hall of Fame in 2015.

Charles Haley

Keynote Speaker

Keynote Speakers

AI is the opportunity. Strategy is the advantage.

Hear from our group of CDW experts on how leading organizations are preparing for the future.

Michelle Biittner

Michelle Biittner is a Public Cloud and AI Specialist at CDW, supporting small to mid-sized businesses across the U.S.

With over a decade of experience at CDW, Michelle focuses on helping organizations adopt and scale cloud and AI solutions across AWS, Microsoft Azure, and Google Cloud.

Her goal is to inform, empower, and enable customers and sellers by aligning technology to real business outcomes.

Jonathan Ortiz

Jonathan Ortiz is a cybersecurity professional with over 10 years of combined technical and sales experience in the security industry.

He specializes in helping organizations identify, assess, and mitigate cybersecurity risks while aligning security strategies with business objectives.

His experience spans technical consulting, solution architecture, and customer-focused cybersecurity engagements, making him a trusted advisor for organizations navigating today's complex threat landscape.

Erica Marquez

Erica Marquez is a Senior Services Specialist on CDW’s Small Business Services and Solutions team.

With more than 10 years at CDW, she is known as a trusted services connector, helping sellers and customers navigate CDW’s extensive services portfolio.

From managed services and cybersecurity to AI and Microsoft Copilot adoption, Erica works to ensure organizations have the right expertise and support in place to turn technology investments into measurable business outcomes.

Social Hour and more...

Social Hour

Join us for a fun and interactive social hour featuring food, beverages, networking with CDW experts, hands-on takeaway experiences, and chances to win exciting raffle prizes!

5:00PM - 7:00PM

RAFFLE ITEMS

Partners

Tickets - Cowboys vs 49ers

Two Pairs will be raffled

Ford Center Bag Policy

Thank you to our Partners!